Did you know that Ford, Olympus, Fox Connect, Nike, and other well-known brands use Magento? But this platform is much more than an excellent ecommerce designer.
Magento has seen lightning growth since 2011.
Currently, it has contributed to the development of 234,000 existing websites, although its technology has been present in more than half a million websites, according to BuiltWith .
Magento is an open source e-commerce platform , famous for its multiple customization options.
Since its creation in 2008, it has become one of the best options to launch an online store quickly, affordably and efficiently.
In the following lines we will discover some of the main advantages of Magento : its SEO friendly characteristics, its optimal scalability, its marketing and promotion tools or its compatibility with mobiles and tablets.
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THESE ADVANTAGES OF MAGENTO WILL HELP YOU UNDERSTAND THE SUCCESS OF THIS E-COMMERCE PLATFORM
Starting with a simple and functional store, and then implementing new functions is possible in Magento.
Consequently, the high scalability of this platform has little to envy WooCommerce and other competitors.
Its web architecture depends on PHP codes, so it is very easy to add new functions according to the needs of ecommerce.
Magento has different versions, in addition to offering a specific solution for online stores: Magento Commerce.
This product has the most sought after features and benefits in e-commerce.
SEO FRIENDLY DESIGN
This is another of the most interesting Magento benefits , considering the growing importance of organic traffic from search engines such as Google, Bing or Yahoo!
The Magento web architecture stands out for being optimized for SEO. It also integrates various functions and tools to improve this section in categories, landing pages and product files.
For example, it allows you to edit the URL structure or meta descriptions of images.
On the other hand, it is compatible with Yoast SEO and other external tools related to search engine positioning.
MULTIPLE STORE MANAGEMENT POSSIBLE
If managing a store is a challenge, venturing to manage up to 2 or 3 at the same time can be impossible. But not for Magento clients!
And this platform is prepared to easily manage multiple stores from the same CMS with an intuitive interface.
Although most startups will not give importance to this characteristic, in the long term it can be useful to them.
For example, an ecommerce could acquire a competitor, and instead of absorbing it, it could maintain its structure and autonomy, but managing both stores from the same CMS.
This is especially useful when warehousing and delivery providers are shared .
It goes without saying that managing multiple stores from the same platform saves time, money and hassle, right?
In this sense, Magento has an interesting competitive advantage over many of its commercial rivals.
VARIOUS MARKETING TOOLS
But among the advantages of Magento, its marketing and promotion tools are also pleasantly surprising.
This open source platform integrates a series of very interesting functions: email marketing tool, possibility of managing mailing lists, flexible coupons, creation of landing pages for SEM campaigns, etc.
CHECKTOUS AND SHOPPING CARTS, QUALITY
But Magento also shines with its own light in checkout design.
Unlike Shopify and other competitors, Magento has multiple options for customizing these pages.
Additionally, the predefined templates are geared towards promoting sales and reducing shopping cart abandonment rates, which are the ‘black beast’ of eCommerce businesses.
As if that weren’t enough, its advanced shopping cart feature is geared towards the customer experience. When making the payment, Magento surprises by being compatible with the different epayments and payment gateways used on the internet.
SECURITY, UP TO DATE
In Magento they understand the importance of cybersecurity in ecommerce. Therefore, they have a dedicated section (magento.com/security), aimed at users, developers and professionals in general.
And it is that the creators of Magento have been concerned about keeping their platform updated. So much so that new updates and security patches are published every month.
Also, thanks to the breadth of the Magento community, it is not difficult to find guides and articles related to cybersecurity.
Without a doubt, one of those Magento features that is increasingly indispensable in electronic commerce.
COMPATIBLE WITH MOBILE DEVICES
Believe it or not, mCommerce will continue to grow in the coming years, so adapting online stores to mobile traffic was not an option: it will be a necessity.
According to eMarketer, more than 50% of e-commerce sales in 2020 ($ 4.058 trillion) will come from mobile devices.
they are aware of the importance of the mobile consumer , and therefore their web design is compatible with mobiles and tablets.
But also, Magento customers can buy extensions to improve the UX of their customers from mobile.
A good example is Mobile App Builder, available on the Magento Marketplace starting at $ 399.
And there are many advantages of Magento that make this platform a powerful ally for ecommerces!
If you are considering launching your own online store and don’t know which software to choose, Magento may be the best option.
However, it is best to compare its different characteristics with WooCommerce, Shopify, BigCommerce and other alternatives.
The adventure of embarking on e-commerce is full of obstacles and difficulties. Starting from a solid foundation is important. And therefore, the choice of the ecommerce platform should not be taken lightly.